Amazon
I am currently working at Amazon Publisher Services (APS). My work here encompasses SaaS product design, design system migration, product and UX strategy, UX research, product analytics, and process improvement. On a daily basis, I collaborate closely with multidisciplinary teams to solve complex challenges.
Some highlights of the designs I've led include the overall information architecture (IA) redesign, dashboard design/data viz, notification system design, deals tools, new mathematical optimization tools, and design of new ad formats etc.
Operative
As a UX/UI Designer at Operative, I took pride in crafting the AOS platform — the web-based SaaS product automating advertising for top media giants like FOX and NBC. I also led the redesign of Azul, the AOS design system, ensuring seamless communication and a unified design approach.
Plus, I implemented a robust design process, enhancing the team collaboration from research to final delivery. Leading a team of seven, I organized daily reviews, guided new members, and streamlined our workflow for effective collaboration, even in remote work.
side projects
I've also been engaged in diverse design side projects, shaping end-to-end experiences and features across a range of platforms, from mobile to multimedia, physical computing, and AR tech. Indeed, it's drawing me to explore and shape future designs. ✨
