Hello
I’m currently working at Amazon Publisher Services (APS) team in Amazon Ads, where I create innovative AdTech products that help web, mobile, streaming TV and audio publishers grow their businesses. Before Amazon, I was at Operative, where I led the redesign of a SaaS platform for top media companies to manage their advertising business including FOX, Sinclair, NBCUniversal, improving the overall user experience and winning new customers. I also led the design team in solving design problems and tackling complex challenges during pandemic.
I’m always passionate about solving problems through user-centered design. A UX/product designer is designing for real people with real needs, so the end user could be any of us. Whether it's a manager who needs to plan out the business for next quarter, an athlete who wants to develop a better sleep schedule, or a dog lover who wants to take communication with her pet to the next level;) I care about their feelings and want to make sure that they can achieve their needs with a smooth experience and in a good mood. And I am willing to explore new ideas whether from research or design to address those design challenges. Besides the product thinking and design skills I’ve learned, that's the little but true notion that guides my design journey.
Hiking, snorkeling, tennis, reading, cooking with love, and snowboarding—although I'm making progress slowly with that one now. Yes, I love outdoor activities and the feeling of how insignificant we are in this universe.